Ice Communications – Your one stop marketing consultancy! 

Potential

Since initiating market reforms in 1978, China has shifted from a centrally planned to a market based economy and experienced rapid economic and social development.
Chinese from within China and overseas are one of the major driving forces of the global economy this century. Its great population together with rapid growth of wealth per capita means there is a huge potential in the Chinese consumer market.

China is a very unique nation.  

The Chinese people have their own values, attitudes and perspectives towards the world and a way of doing business that differs from western countries.

For an outsider this means marketing your product and services can be tough. With different educational and cultural backgrounds, it is difficult for westerners to establish or sustain business with Chinese companies.

Fortunately, Ice Communications is here to HELP!

Ice Brennan is a professional consultant with years of education and life experience in both China and Australia. She has a great understanding of both Chinese and western culture, offering advice and consultancy from both perspectives.

From the initial consultation, to marketing proposal, to implementation and feedback review, she is dedicated to every step on the journey of your business success to cross-cultural success.