Targeting your products/services to the Chinese market in Australia 

The local Chinese resident population is growing in fast rate. This means there is great potential in the Chinese consumer market. However, a lot of them can’t actually read English.  Having a Chinese version of marketing material they understand will give your business a key advantage in this exciting and lucrative new market.

Apart from the local Chinese community, Chinese tourists are also accountable for economy contributions made by Chinese consumers. Lots of middle class, upper middle class and high class Chinese tourists are coming in Australia every year, who have strong demands for good quality products, foods and services. That being said, it brings an unlimited potential to restaurants, retail stores, and other tourist related hospitality business.

From as simple as burgers or fish & chips, to luxurious brand handbags and high end properties, Chinese consumers are everywhere, anywhere!

Start marketing your brand today by simply translating your website or menu into Chinese, or put a tailor-made proposal into action, and prepare for the huge benefits with years to come!